Official supplier and banana of the Tour de France, Banane de Guadeloupe & Martinique created the KM97 in 2020 with one objective in mind: to donate as many bananas as possible to an association, thanks to the Tour's participants and the public. On this occasion, the brand is mobilizing spectators and web users for a good cause.
Each click means that 1 banana can be donated to Restos du Cœur! Get clicking:
The history of KM97
KM97 was created in 2020, during the confinement period. During this period, many associations came into being and appealed for donations. In response, several tons of French bananas were made available free of charge to the medical profession and the most needy. At the end of the containment period, Banane de Guadeloupe & Martinique decided to make this action a long-term one, and to give it another dimension on the Tour de France. For the 5th edition, in 2024, the final event will take place in Saint-Loup-Géanges, 97 km from the start of stage 6 (between Mâcon and Dijon). All the teams from the French banana industry and the local inhabitants present for the occasion will celebrate the passage of the riders at KM97, a nod to the departments of Guadeloupe (971) and Martinique (972).
