The Accor Group brands ibis Styles and ibis budget announce their partnership with the Tour de France and the Tour de France Femmes avec Zwift as official suppliers in the "hotel and tourist accommodation" category. A three-year partnership that will see the two brands become "official hotels".
The ibis family, an official supplier to the Tour de France from 2006 to 2017, is entering a new era with its ibis Styles and ibis budget brands, which will return to the Tour de France in 2024. By renewing their association with the Tour de France, ibis Styles and ibis budget aim to be as close as possible to travellers who are enthusiastic spectators of this popular event. At the same time, they want to guarantee an accessible, high-quality stay to discover the regions through which the Tour de France and the Tour de France Femmes avec Zwift pass.
IBIS STYLES AND IBIS BUDGET ARE TWO ESSENTIAL PARTNERS ON THE ROADS OF FRANCE
ibis budget, with its 350 properties in France and numerous addresses in countries where the riders will pass through (such as Belgium and the Netherlands), and ibis Styles, with its 250 hotels in France, offer the perfect territorial coverage for an accommodation solution throughout the competition. The two complement each other, with ibis budget and its smart and affordable hotels on the one hand and ibis Styles with its creative hotels with unique designs on the other.
"The Accor teams and I are proud and enthusiastic about again becoming official suppliers to the Tour de France for the next three editions with our ibis Styles and ibis budget brands. We thought it was obvious to be associated with the Tour de France, an unmissable sporting event with an international reach and a magnificent showcase for France, our regions and culture. This will enable us to create exclusive activities for our customers and members, partners and staff, " says Patrick Mendes, Chief Executive Officer Europe & North Africa of Accor Group.
FROM THE PELOTON TO THE DUFFEL PILLOW, IN A FEW FIGURES:
- Activities in hotels on the key stages of the 2024 edition, then in all French hotels in 2025 and 2026.
- Fifty-eight properties have been selected across France, Belgium and the Netherlands.
- Twelve hotels will be accommodating teams.
- Four vehicles will cover the stage routes, including two ibis Styles and ibis budget vehicles.
In addition, ibis Styles and ibis budget will be offering several invitations to win a unique access to the Tour de France by being immersed in the caravan. Members of the loyalty programme will also be able to use their loyalty points to participate in exclusive experiences, notably through the Tour de France Club.
"We're delighted to have ibis Styles and ibis budget back with us on the Tour de France and the Tour de France Femmes with Zwift! These brands speak to the French, and it's only natural that we should welcome them to such a popular event as the Tour de France. The accessible, high-quality accommodation offered by ibis Styles and budget hotels will enable spectators to experience the festivities of the two biggest races on the men's and women's calendar. Their presence in the caravan will contribute to the celebration of both events, highlighting the proximity and sharing that are so dear to our values." says Christian Prudhomme - Director of the Tour de France.
