Krys, a major partner of the Tour de France for 10 years, has renewed its alliance with the Tour de France until 2026 as the sponsor of the white jersey. Krys is also coming on board as an official partner of the Tour de France Femmes avec Zwift for 4 years starting with the 2023 edition, an organic development of its partnership with the men's Tour de France. This new commitment strengthens the bonds of trust between Krys and the Grande Boucle.
Furthermore, Krys is extending its charitable engagement with young people through the "Étape en Blanc", which will take place on the occasion of stage 4 from Dax to Nogaro.
Krys, a staunch supporter of the health of people in France, continues its awareness-raising and screening operations for the public at large with its Sight and Hearing Bus.
KRYS AND THE TOUR DE FRANCE, A RELATIONSHIP BUILT ON TRUST
The relationship between Krys and the Tour de France, based on mutual trust and shared values, goes a decade back. Krys shows how much importance it attaches to trust throughout the Tour de France, especially trust in young people. In addition to sponsoring the white jersey, which honours the best rider under 26 years old, it runs the "Étape en Blanc", a tutoring initiative that will take place on Tuesday, 4 July during stage 4 from Dax to Nogaro. This charitable event, organised jointly with Afev1, aims to provide academic assistance to struggling young people.Thanks to all the spectators who have got involved, the operation has delivered more than 62,000 hours of tutoring since its inception in 2021.
Krys also uses the Tour de France as a platform to reach out to the French people and educate them on the vital health matters of vision and hearing by offering visual and auditory screening tests free of charge. Once again, for the seventh time, the Sight and Hearing Bus will stop at 14 stages of the Tour de France. It will also stop at three stages of the Tour de France Femmes avec Zwift. Nearly 8,000 people have undergone screening tests and received prevention advice since 2016.
Christian Prudhomme, Director of the Tour de France:
"The list of winners of the best young rider classification of the Tour de France is a litany of legends of cycling and the Tour de France: Tadej Pogacar, Egan Bernal, Andy Schleck, Alberto Contador, Laurent Fignon… Since 2015, Krys has sponsored the white jersey, which always goes to a worthy rider and marks the wearer as a protagonist of the future of cycling. I am delighted to extend until 2026 our partnership with this company and its network of 1,000 stores, which echoes the visibility, territorial coverage and local touch at the heart of the Tour de France."
Marion Rousse, Director of the Tour de France Femmes avec Zwift:
"I am thrilled to welcome Krys to the young family of the Tour de France Femmes avec Zwift. The presence of such a well-known brand dedicated to the health of people in France is a great asset. Krys's commitment will boost the development of women's cycling. Sponsoring the team classification shows that the company recognises the importance of teamwork and cohesion to accomplish great and amazing things."
Jean-Pierre Champion, CEO, Krys France:
"This year is a milestone for Krys: we are celebrating ten years of partnership with the Tour de France, a huge festive and popular event whose values are our values. We are mighty proud to deepen our attachment to the Grande Boucle until 2026 by sponsoring the Tour de France Femmes avec Zwift from this year and for the next four editions. These bonds of loyalty between Krys and the Tour reflect the trust of our customers in our opticians and hearing aid specialists. Being a partner of the white jersey means believing in everyone's potential and supporting those who stand out and make themselves heard. Sponsoring the Tour de France Femmes avec Zwift means empowering and giving more chances to women to shine in a sport that is still very male-dominated. We are committed to society and strive to promote visual and auditory health. The Tour is the perfect opportunity to carry out this mission by supporting a new generation that believes in its chances."
