Since 2018, the Banane de Guadeloupe & Martinique is writing a beautiful story with the Tour de France.
Official supplier of the Tour de France for 4 years, the French banana has acquired the status of official banana of the event. Every day, the French banana is offered for tasting to spectators, riders and all the followers of the Tour de France. Thanks to this generous distribution, the entire sector and its producers are promoted on the roads of the Tour de France. A total of 15 tons, i.e. 75,000 bananas are offered during the 3 weeks of the event.
The Tour de France is also an opportunity to help the most disadvantaged. Thanks to the creation of the KM97, 8596 bananas were offered in 2020 to the Banques Alimentaires (Food banks) and 24 534 to the Restos du Cœur in 2021.
It is in this context that the Banane de Guadeloupe & Martinique has decided to renew its partnership with the Tour de France for 3 additional editions. (2022, 2023 and 2024)
"The 550 producers of Guadeloupe and Martinique are very proud that their "small" production (on a national scale) can be so strongly valued during this mythical sporting event. It is therefore quite natural that we decided to continue the adventure for the next 3 years!" says Pierre Monteux- General Manager of UGPBAN.
"We are delighted to renew our partnership with the Banane de Guadeloupe & Martinique for the next 3 years. Beyond being an ideal fruit for all athletes, including high level, the banana is very popular with the public. The Tour de France is also happy to allow the Banane de Guadeloupe & Martinique to promote its producers and to support solidarity programs with food associations": Julien Goupil, Director of medias and partnerships of Amaury Sport Organisation.
