In 2014, Krys has experienced and shared with millions of French people the exploits of the runners, on the road, in the media, and in the 890 stores of the banner. This year, the brand wishes to be more intensely associated with this global event which generates passion, joy and excitement, to give tomorrow's young talents their first emotions. By sponsoring the White Jersey, Krys wishes to support those who assert themselves and take their chance to knock down the established order.
Being partner of this jersey, the brand sends an encouraging message to the young runners and the French people, inviting them to run and reveal their potential. A strong message in echo to the brand's signature “Vous allez vous aimer”.
“The closeness and emotional value of the Tour de France nourishes our relationship with the French people for whom we are the favourite opticians' chain since 3 years. With the sponsorship of the White Jersey and by supporting the young athletes, we are going one step further concerning the emotion and the visibility at the heart of the event” said Jean Pierre Champion, Managing Director of Krys Group before adding, “Being sponsor of the Tour de France also highlights the unique savoir-faire of our opticians, which is based on the fact that Krys, among other things, is the only optical brand which manufactures its own “Origine France Garantie” labialized spectacle lenses, on its Bazainville site.”
Christian Prudhomme, the Tour de France Director adds: “I am very pleased to see Krys' new commitment becoming the White Jersey Sponsor, which conveys the enthusiasm of the youth. Just like Laurent Fignon, Greg LeMond, and more recently Nairo Quintana or Thibault Pinot, the White Jersey winners are the future of the peloton and tomorrow's symbol of cycling.”
This year, Krys' Tour de France roadmap will be full of emotion. The brand uses this 100 years old event, part of the French heritage, to affirm its commitment towards Made in France and to reinforce in 2015 its France's favourite opticians' chain status.
These ambitions will be translated into a communication device dedicated to the Tour de France around the promise of “Made in France emotion”. This media and non-media activation program will be unveiled in the next few weeks.
